Local authorities and combined authorities, UK-wide
The UK's go-to behaviour-change agency for sustainable travel.
Twenty-five years of sustainable and active travel marketing across the UK, applied to brand, campaigns, animation and stakeholder engagement.
01 / The challenge
What needed to change.
Cycle lanes, bike parking and improved street lighting alone don't change behaviour. To get people walking, wheeling, cycling and taking the bus, the work has to address the specific barriers, capability, opportunity, motivation, that stop people choosing those modes in the first place.
02 / The insight
The reframe that opened the door.
Generic, mass-market travel campaigns assume an audience that doesn't exist. For a single parent, a pensioner, a night-shift worker, the barriers to sustainable travel are specific, often complex and deeply ingrained. We start with the barriers, not the channels.
03 / The approach
What we made, and how.
We've applied behaviour-change models (COM-B, social norming, Transtheoretical Model of Stages of Change) to sustainable-travel campaigns for South Yorkshire MCA, West Yorkshire Combined Authority, Derbyshire County Council, Transport for London, Transport for Greater Manchester, Cornwall County Council and many more, across strategy, brand, campaign, animation and stakeholder engagement.
We start with the specific barrier, not the generic channel.
04 / The outcome
What changed.
25+ yrs
of sustainable-travel behaviour change
15+
local and combined authorities partnered with
COM-B applied
behaviour change at the heart of every brief